Spam mail—also called junk mail or unsolicited bulk mail—arrives in mailboxes across the United States at enormous volumes. The average household receives between 4 and 5 pounds of junk mail yearly, according to the Direct Marketing Association. This mail includes credit card offers, insurance promotions, charitable solicitations, catalogs, and marketing materials from companies you may never have contacted.
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Your name and address end up on mailing lists through several common pathways. When you make a purchase online or in-store, provide information at a service desk, fill out a warranty card, or enter a contest, your information may be sold to data brokers. Data brokers are companies that collect personal information from public records, online sources, and commercial transactions, then sell this data to marketers and direct mail companies. Your information can be bought and sold multiple times without your knowledge or consent.
Public records contribute significantly to spam mail volume. Property records, voter registration lists, and court records are accessible to anyone, including direct mail companies. If you've recently purchased a home, moved to a new address, or registered to vote, you're likely to see increased mail volume shortly after. Insurance companies, real estate firms, and financial institutions monitor these public records specifically to identify potential customers.
Websites and online activities also fuel mailing lists. When you browse online, companies use cookies and tracking tools to collect information about your interests. Even if you don't purchase anything, your browsing behavior is recorded and sold. Websites that offer free services often monetize user data by selling it to advertisers and direct mail companies. Social media platforms likewise collect detailed information about user interests, age, and location.
Practical Takeaway: Understanding where spam mail originates helps you target your reduction efforts. Most spam mail comes from legitimate companies using purchased data. Recognizing this means you can focus on preventing your information from being shared rather than trying to stop all marketing mail after the fact.
The Direct Marketing Association operates the Mail Preference Service (MPS), a national database that allows consumers to opt out of certain types of direct mail. While this service cannot stop all junk mail—since not all mailers use it—it does reduce volume from participating companies. The MPS has processed millions of opt-out requests since its establishment.
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To use the Mail Preference Service, you can visit the official website at dmachoice.com. The site allows you to register your mailing address and indicate what types of mail you wish to stop receiving. Categories include credit card offers, insurance solicitations, charitable requests, and general marketing mail. You can specify whether you want to opt out partially (limiting certain types) or completely (requesting all promotional mail stop). Registration takes approximately 10 minutes and costs nothing.
The MPS process works by adding your address to a "do not mail" file. The Direct Marketing Association then provides this file to member companies who are contractually obligated to remove opted-out addresses from their mailing lists. However, it's important to understand that response times vary. Some mailers may remove your address within one billing cycle, while others may take several months. You may continue receiving some mail from companies that are not MPS members or that have already prepared their mailing lists before your opt-out takes effect.
The DMA also operates DMAchoice.com, which handles email marketing preferences separately from physical mail. While email is a different channel, controlling both can significantly reduce overall marketing contact. You can register for both services independently, and both are maintained in free, searchable databases.
Additionally, the National Do Not Mail Registry provides similar services. While there is no federal "do not mail" list equivalent to the national Do Not Call Registry for telephones, these private industry lists represent the closest option currently available. Several states, including California and Nevada, have explored creating state-level do not mail registries, though these are not yet widely available.
Practical Takeaway: Register with the Mail Preference Service to reduce mail volume by 20 to 30 percent within a few months. This single step, while not eliminating all junk mail, addresses a significant portion of marketing mail from established direct mail companies.
Data brokers collect and sell your personal information to direct mail companies, telemarketers, and other businesses. There are hundreds of data brokers operating in the United States, many of which are largely unknown to the public. These companies maintain databases containing names, addresses, phone numbers, email addresses, and detailed information about purchasing habits, interests, and life events. Removing your information from these databases addresses the source of many spam mail problems.
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Some of the largest data brokers include Acxiom, Experian, Equifax, and CoreLogic. These companies maintain detailed consumer profiles. You can visit their websites to locate opt-out options, though the process varies significantly between companies. Some data brokers make opting out relatively straightforward through online forms, while others require phone calls, letters, or payment of small fees. A few data brokers still do not offer consumer opt-out options at all.
To remove yourself from data broker lists, start by searching for "data broker opt out" along with the specific company name. Major brokers including Acxiom, Datalogix, Epsilon, and others provide opt-out mechanisms, though you must initiate requests individually for each company. The Federal Trade Commission provides a list of known data brokers and instructions for opting out with many of them on the consumer sentinel network website.
The process typically involves one of several methods. Some brokers allow online opt-outs through their websites, where you verify your identity and request removal. Others require you to send written requests via mail or email with proof of identity. A few require phone calls during business hours. Once you submit a request, response times range from several days to several weeks. Many data brokers require you to verify your request through a confirmation email, adding an extra step to the process.
Keep in mind that data brokers frequently update their databases with new information from public records and commercial sources. Even after successfully removing yourself, your information may reappear in their systems months later. Some consumers choose to repeat opt-out requests periodically—annually or every few years—to maintain removal status.
Practical Takeaway: Identify and contact the five to ten largest data brokers to remove your information at the source. While this requires more effort than using the Mail Preference Service, it addresses the core issue of why your information appears on mailing lists in the first place.
Beyond national opt-out services and data brokers, you can directly contact specific companies sending you unwanted mail. This approach works best when you receive repeated mailings from the same organization. Each piece of junk mail typically includes information about how to stop receiving future mailings from that particular sender.
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Look for an opt-out notice, usually printed on the mailing piece itself or inside the envelope. Many direct mail pieces include statements like "If you prefer not to receive future mailings from [Company Name], call [number] or visit [website]." These instructions typically allow you to request removal from that specific company's mailing list. The process usually takes one phone call or a few minutes online. Response times generally range from four to eight weeks, though some companies process requests faster.
Credit card companies and banks are required by law to provide opt-out options for pre-screened credit offers. These offers—pieces of mail offering you new credit cards or accounts—must include information about how to stop receiving them. You can call 1-888-5-OPTOUT (1-888-567-8688) to opt out of pre-screened credit offers nationally. This number connects to the Consumer Reporting Agencies, which maintain the database used to generate these offers. You can opt out for five years or permanently through this single call.
Catalog companies frequently send unwanted catalogs to previous customers or to addresses identified through mailing list brokers. Contact the catalog company's customer service department directly and request to be removed from their mailing list. Provide your full name and address, and ask that they remove you from both their active mailing list and their suppression files (so you're not re-added when they purchase updated mailing lists). Send this request via mail if the company does not provide an online option, as written requests create a record of your removal request.
For charities and nonprofit organizations, send a written request including your name, address, and signature requesting removal from their mailing list. Include a note requesting removal from
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.