Learn How To Sell on Amazon Step by Step

Understanding Amazon's Seller Account Types and Structure

Amazon offers two main types of seller accounts: Individual and Professional. Understanding the differences between these options is the first step in learning how the platform works for sellers. An Individual account is designed for people who plan to sell fewer items, typically under 40 units per month. With an Individual account, you pay a per-item referral fee when products sell, but you do not pay a monthly subscription. This account type works well for people testing the marketplace or selling a small inventory.

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A Professional account costs $39.99 per month and is better suited for people planning to sell more inventory or looking to access advanced selling tools. Professional sellers can list unlimited products, use bulk listing tools, and take advantage of advertising options that Individual sellers cannot access. Professional accounts also allow you to use Fulfillment by Amazon (FBA), a service where Amazon stores, packs, and ships your products for you.

Both account types require you to provide personal information, tax identification, and banking details. Amazon verifies this information to confirm your identity and set up payment deposits to your bank account. The verification process typically takes a few days but can take longer depending on the information you provide.

When deciding between account types, consider how many items you plan to sell monthly and whether you want access to tools like advertising and FBA. If you start with an Individual account and later want to upgrade, you can convert to a Professional account at any time by paying the monthly fee.

Practical Takeaway: Spend time comparing the features of each account type and calculate which would cost you less based on your expected sales volume and product quantity.

Setting Up Your Seller Account and Storefront

Creating an Amazon seller account begins with visiting the Amazon seller registration page. You will need an email address, phone number, and a valid government-issued ID. Amazon asks for your legal name, address, and tax identification number (either a Social Security Number for individual sellers or an EIN for businesses). This information is required because Amazon reports sales to tax authorities and must verify that sellers are legitimate.

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The registration process also requires you to add a bank account where Amazon can deposit your earnings. Most sellers receive deposits every 14 days, though the timing depends on your account status and sales velocity. Amazon holds a small percentage of your earnings temporarily to cover potential refunds or chargebacks, but these funds are released after a certain period.

Once your account is created, you can customize your seller storefront. A storefront is your public profile where customers can see information about your business, browse all your products, and learn about your shipping and return policies. Professional sellers can create a branded storefront with a custom URL, which helps build customer recognition. You can add a logo, banner image, and store description to make your storefront reflect your brand.

Your storefront should include clear information about who you are, what you sell, and any unique selling points. This builds trust with customers who are deciding whether to buy from you. You should also set your shipping policies, return policies, and any other terms that affect how customers interact with your store. These policies should be fair and transparent, as they influence customer satisfaction ratings.

Practical Takeaway: Create a complete seller profile with accurate contact information and a professional storefront description before listing your first product, as this makes a strong first impression on potential customers.

Finding Products to Sell and Conducting Market Research

Successful Amazon sellers start by researching what products customers actually want to buy. Market research on Amazon involves looking at what is selling, how much competition exists, and what prices customers are paying. You can use Amazon's Best Sellers lists, organized by category, to see which products are moving quickly. Looking at Best Sellers gives you insight into consumer demand and shows you categories where people are actively shopping.

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Understanding your competition is crucial. When researching a product, examine how many sellers offer that same item, what their prices are, and what customer reviews say about their products. Products with hundreds of reviews typically have consistent demand, while products with very few reviews may indicate less interest. Reading both positive and negative reviews tells you what customers like and what problems they encounter, helping you decide whether you can offer something better.

You can source products in several ways: manufacturing your own products, buying wholesale from distributors, dropshipping from suppliers, or reselling items you already own. Wholesale buying means purchasing products in bulk from manufacturers or distributors at a lower cost than retail, allowing you to resell at a markup. Dropshipping means a supplier ships products directly to customers on your behalf, though this typically has lower profit margins. Reselling existing items is a way to start immediately with products you already have.

Tools like Jungle Scout, Helium 10, and AMZScout help sellers analyze sales data, estimate monthly revenue for products, and understand keyword search volume. These tools show historical price trends and help you understand whether a product's price is stable or dropping. Many sellers use these tools to identify products where demand is high but competition is moderate, creating an opportunity to enter the market with a profitable product.

Practical Takeaway: Research at least five product categories using Amazon's Best Sellers lists and read both positive and negative customer reviews to understand what problems you could solve or what improvements you could make.

Creating Product Listings That Convert Browsers Into Buyers

A product listing is the page where customers see your product, read the description, view images, check the price, and decide whether to buy. Creating a listing that converts browsers to buyers requires clear writing, quality images, and accurate product information. Each listing includes a product title, bullet points, product description, images, price, and other details that help customers understand what you are selling.

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Your product title should include the most important information that customers search for, such as the product type, brand (if applicable), key features, and size or color. Amazon limits titles to 200 characters, so every word matters. Titles that include popular search terms help your product appear in customer search results. For example, a title like "Stainless Steel Water Bottle 32oz Double Wall Insulated" contains keywords that customers search for when looking for that type of product.

Bullet points highlight the five most important features or benefits of your product. These should be scannable and easy to read. Focus on what makes your product useful, such as durability, material quality, or specific measurements. Avoid marketing language and stick to facts that help customers understand whether the product meets their needs. For instance, instead of saying "amazing quality," you might say "BPA-free materials tested for food safety" or "maintains temperature for up to 24 hours."

Product images should be high-quality photographs showing the item from different angles, in use, and with size references. The first image is the most important because it appears in search results and heavily influences whether customers click on your listing. Professional product photography or quality images taken with good lighting significantly increase the likelihood that customers will click on your listing and make a purchase. Amazon recommends using the first 3 to 5 images for different angles and views, and additional images to show the product in use or packaged.

The product description provides more detailed information below the bullet points. This is where you can tell the story of your product, explain its benefits, and address common questions. Keep sentences short and use simple language so all customers can understand the information.

Practical Takeaway: Write a clear, keyword-rich title and take multiple high-quality photos from different angles before creating your first listing, as these elements have the biggest impact on whether customers view and purchase your product.

Understanding Amazon's Fulfillment Options and Logistics

Amazon gives sellers two main options for getting products to customers: Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). With FBM, you store the inventory yourself, pack the items, and arrange shipment to customers through your own shipping method. This means you control the entire process and can often reduce costs if you are efficient, but it also requires you to manage inventory storage, packing materials, and shipping logistics.

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FBA is a service where you send your inventory to Amazon's warehouses. Amazon then stores, packs, and ships products to customers on your behalf. When a customer orders your product, Amazon's system handles the entire fulfillment process. This means customers receive their order with fast shipping options like Prime, which can increase sales because customers prefer fast delivery. FBA sellers are also protected by Amazon's A-to-Z guarantee, which builds customer confidence. However, FBA involves monthly storage fees and per-unit fulfill