Following someone on Facebook is different from being their friend, and understanding that difference matters before you start. When you follow a person, you see their public posts in your News Feed without having to be connected as friends. Think of it like subscribing to someone's updates. You get to see what they share with the public, but they don't automatically see your private content unless you're also friends or you post things publicly yourself.
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Facebook created the Follow feature to let people stay updated on public figures, creators, journalists, celebrities, or just acquaintances whose content interests you. You might follow a local news anchor to keep up with community stories, or a fitness influencer for workout tips. The person you follow doesn't receive a notification that you're following them, which is one key difference from friend requests. They only know you're following if they check their followers list.
The Follow feature works alongside Facebook's friendship system rather than replacing it. You can be someone's friend AND follower, or just a follower, or just a friend. Each relationship gives you different levels of access to that person's content. As a follower only, you'll typically see posts they mark as public, but not posts they've shared only with friends. This gives people control over who sees what.
Understanding this distinction helps you decide which relationships make sense for your Facebook experience. If you want to keep up with someone's public presence without the commitment of friendship, following is the right choice. If you want deeper connection and to share private moments, friendship is what you need.
Practical takeaway: Following is a one-way street; friendship is two-way. Use following when you want to monitor someone's public content without mutual sharing of private posts.
The Follow button location changes depending on whether you're using Facebook on a computer, smartphone, or tablet. On a desktop or laptop computer, when you visit someone's profile page, the Follow button typically appears near the top right of their cover photo area, close to where you'd see the "Add Friend" button or other action buttons. It's usually a small button that says "Follow" with a plus sign. If you're already following the person, the button will show "Following" with a checkmark.
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On an iPhone or Android phone using the Facebook app, the Follow button location shifts slightly. When viewing someone's profile on mobile, you'll find it in the top section of their profile, often below their name and profile picture. The button may appear alongside other options like "Message" or "More." On some Android devices, you might need to scroll or tap a three-dot menu icon to reveal following options.
If you're accessing Facebook through a mobile web browser rather than the app, the layout mimics the desktop version but is condensed for the smaller screen. You'll still find action buttons near the top of the profile, but they may stack differently or appear in a dropdown menu. Tablet users typically see something between the phone and desktop layouts, with more space than a phone but adapted from the full desktop design.
The button's exact appearance can vary based on your Facebook version and any recent updates. On older profile layouts, you might see it in different spots. If you're having trouble locating it, looking for any button that says "Follow" or shows a person icon with a plus sign is your best bet. Some profiles also display follower counts nearby, which confirms you're in the right area.
Practical takeaway: Check the top area of someone's profile first on whatever device you're using. If you can't find the Follow button, look for a three-dot menu or action button that might reveal more options.
Following someone on Facebook requires just a few clicks or taps. Start by finding the person's profile. You can do this by using Facebook's search bar at the top of the page, typing their name, and selecting their profile from the results. Make sure you've selected the correct person if multiple profiles share the same name. Once you're on their profile page, look for the Follow button in the top section near their profile picture and name area.
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Click or tap the Follow button once. That's the entire action needed. You don't need to confirm anything else or complete additional steps. Once you click it, the button's appearance changes to show you're now following that person. It typically changes from saying "Follow" to showing "Following" with a checkmark or similar indicator. Some versions may show a minus sign to indicate you could unfollow if you wanted to.
After you follow someone, their public posts will begin appearing in your News Feed. You won't see every single post they make—Facebook's algorithm determines what shows based on engagement patterns, your interests, and how often you interact with that person's content. However, you will see more of their public posts than you would if you weren't following them.
If you need to follow multiple people, repeat this process for each person individually. There isn't a way to follow several people at once through a single action. The upside is that each follow is independent, so you can manage your following list entirely at your own pace.
Practical takeaway: Find the profile, click Follow, and you're done. The entire process takes seconds, and you'll immediately start receiving that person's public posts.
Once you follow someone, your News Feed will include their public posts. What appears depends entirely on what they choose to share publicly. If they post photos, videos, status updates, or shared content with public privacy settings, you'll see those items. The frequency of what shows up in your feed varies based on how often they post and how Facebook's algorithm prioritizes their content for you.
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Not every post they make will appear in your feed, even though you're following them. Facebook's algorithm considers factors like how recently the post was shared, how much engagement it's received from others, and your past interaction history with that person. This means you might see their popular posts but miss some quieter updates. If you want to see everything from someone you follow, you can visit their profile directly instead of relying on your News Feed.
Following someone doesn't grant you access to their private posts. If they share something with "Friends only" or "Specific people only" privacy settings, and you're not in those groups, you won't see those posts. You'll only see the content they've marked as public. This is an important distinction because it means following gives you a limited window into someone's Facebook activity.
You can also see how many followers someone has on their profile, typically displayed near their profile picture and name. This number is public information. You can also view someone's followers list in many cases, depending on their privacy settings. When you follow someone, you're added to their followers count publicly, so they could potentially see your name if they check their followers list, even though they won't get a notification.
Practical takeaway: Expect to see public posts, but not all of them, and definitely not private ones. Visit their profile directly if you want to catch everything.
If you decide you don't want to follow someone anymore, unfollowing takes the same amount of effort as following. Go to their profile and click the button that now says "Following." It will change back to "Follow," and you'll stop seeing their posts in your News Feed. Unfollowing is quiet and private—the person doesn't receive a notification that you've unfollowed them. This is different from unfriending, which some people find more awkward because it's a more obvious break in connection.
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You can manage your following list from your own profile settings. On Facebook, you can access a list of all the people you follow. On a computer, this is often found in your profile settings or by clicking on your profile picture and looking for a "Following" or "Friends" section. On mobile, similar options appear in your profile menu. From there, you can see everyone you follow and unfollow people directly if you want to clean up your list.
Some people follow and unfollow strategically based on their current interests. You might follow someone to keep up with their posts for a while, then unfollow if their content stops being relevant to you. Others follow people long-term. There's no rule about how you should manage your following list—it's entirely personal preference.
You can also customize notifications from people you follow. Even though you're following someone, you can control whether you receive notifications when they post, or you can mute
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.