Netflix offers several subscription tiers, and each one comes with different features and price points. As of 2024, the main options include the Standard with ads, Standard, Premium, and Basic plans (though Basic has been phased out in some regions). The Standard with ads plan typically costs around $6.99 per month and includes commercials between 4 to 8 minutes per hour of content. The Standard plan without ads runs approximately $15.49 per month and lets you watch on two devices at the same time. The Premium plan, which costs around $22.99 per month, allows simultaneous streaming on up to four devices and offers access to Netflix's highest video quality, including 4K Ultra HD content when available.
America's Tire Credit Card Information Guide →
These prices fluctuate based on your region and Netflix's business decisions. What matters for changing your plan is understanding what each tier actually gives you in terms of watching experience. The main differences come down to three factors: whether you see ads, how many people in your household can watch at the same time, and the video quality available to you. If you're watching alone or with one other person most of the time, a Standard plan might make sense. If your household has multiple people who like to watch different things simultaneously, Premium becomes more practical. The ads-supported tier works well if you don't mind brief interruptions and want to keep your monthly cost lower.
Netflix changes these plans and their prices periodically, so what you pay today might differ from what someone else pays if they signed up at a different time. This is called "price grandfathering," and it means long-time subscribers sometimes keep older pricing. Understanding this helps explain why your Netflix bill might differ from your friend's bill—you may have signed up under different plan structures.
Practical takeaway: Before making any changes, write down what plan you currently have and what it costs. Then compare it to Netflix's current offerings to see if switching would actually save you money or give you features you want.
The first step in changing your Netflix plan is finding where plan changes actually happen. Netflix keeps this feature in your account settings, and the path to get there differs slightly depending on whether you're using a phone, tablet, computer, or smart TV. On a computer or phone web browser, you'll head to netflix.com and look for your profile icon—usually found in the top right corner of the screen. Click on that icon, and a dropdown menu appears with several options. You're looking for "Account" or "Manage your account" in that menu.
Get Your Free Airbag Reset Modules Information Guide →
If you're using the Netflix app on a phone or tablet, the process is similar but not identical. Open the Netflix app and navigate to the profile icon, typically in the bottom right corner on iOS devices or top left on Android devices. From there, look for a settings or account option. On smart TVs, the menu structure varies by TV brand, but generally you'll look for a profile menu or settings area that leads you to account management.
Once you're in your account settings, you'll see several sections. You're looking for the section labeled "Membership" or "Plan Details." This is where Netflix displays your current plan, your monthly cost, and your billing date. This page also shows payment methods and billing history. Some people get confused because Netflix shows multiple sections—billing information, profile settings, playback settings—but the plan change option lives specifically in the Membership or Plan section.
A useful tip: if you're having trouble navigating these menus, Netflix's website actually has a layout guide that shows screenshots for different devices. Netflix also provides this information through their help center, which you can reach from the bottom of most Netflix pages by clicking "Help Center."
Practical takeaway: Spend five minutes locating your account settings right now, even if you're not planning to change plans immediately. Knowing where this is removes confusion later when you actually want to make a change.
Once you've located your account settings and found the Membership section, the actual plan change process is straightforward. You'll see a button or link that says something like "Change Plan," "Update Plan," or "Manage Plan"—the exact wording varies slightly depending on your device and region. Click on this button, and Netflix displays all available plans side by side. Each plan box shows the monthly cost, number of screens you can use at once, whether it includes ads, and video quality. This display lets you compare your current plan against other options all at once.
Good Sam Credit Card Information Guide →
When you select a new plan, Netflix typically shows you how this change affects your next billing date. Most of the time, if you switch to a cheaper plan, Netflix processes the change immediately, and you see the lower charge on your next billing cycle. If you upgrade to a more expensive plan, Netflix usually charges you a prorated amount—meaning you pay for the days remaining in your current billing cycle at the difference in rates. For example, if you're halfway through your monthly cycle and upgrade, you'd pay half the monthly difference to cover those remaining days.
Here's something important: Netflix doesn't always switch your plan on your billing date. Some plan changes take effect immediately, which means you lose certain features right away if you're downgrading. If you have Premium and switch to Standard, for instance, you lose 4K quality and the ability to use four screens simultaneously starting that same day. For this reason, it's worth timing your plan changes to align with your billing date when possible, so you get maximum value from your current plan before the change kicks in.
Netflix asks for confirmation before finalizing any plan change, so you have a moment to back out if you change your mind. This confirmation page usually repeats the key details—your new plan name, its cost, and what it includes—so you can verify everything is correct before proceeding. Once you confirm, the change is complete, and you'll receive a confirmation email from Netflix showing your updated plan details and when it takes effect.
Practical takeaway: Look at your current billing date before changing plans. If you're planning to downgrade, try to time it for your next billing cycle so you don't lose features partway through a month you've already paid for.
Downgrading means switching from a higher-tier plan to a lower-tier one. This might mean moving from Premium to Standard, or from Standard to the ads-supported tier. People downgrade for different reasons—sometimes a household's viewing needs change, sometimes budget tightens, or sometimes someone realizes they're paying for features they don't actually use. Understanding what happens when you downgrade helps you make an informed decision.
Learn Which States Allow Anonymous Lottery Claims →
If you downgrade from Premium to Standard, you immediately lose the ability to watch in 4K quality—your video will display in Full HD instead, which is still high quality but lower resolution. You also lose the ability to use four screens at once; Standard limits you to two screens. If you have multiple people in your household currently streaming different content on different devices, a downgrade to Standard might cause technical issues where someone gets a message saying they need to stop watching elsewhere first. Any downloads you've made on devices also might have restrictions, depending on which plan tier you move to.
Downgrading to an ads-supported plan introduces commercials. Netflix inserts these ads at natural breaks in shows and movies, typically 4 to 8 minutes of ads per hour of content. This is less advertising than traditional television (which averages around 14 to 16 minutes per hour), but it's a noticeable change if you've been watching ad-free. Some content on Netflix also doesn't display ads—the company has specific licensing arrangements with some studios that prevent ads on certain titles. This means you'll still encounter ad-free content even on the ads-supported plan.
One consideration: if you're sharing your Netflix account with other household members, downgrading affects everyone immediately. If you downgrade from Premium (four screens) to Standard (two screens) and three people are currently watching, someone's stream will stop. This is worth communicating about with other people who use your account before you make the change.
Practical takeaway: Before downgrading, do a trial week where you monitor which devices and how many people are using Netflix simultaneously. This shows you whether a cheaper plan will actually work for your household or if it'll create frustration.
Upgrading means moving to a higher-tier plan with more features or better quality. You might upgrade from Standard to Premium
Get Your Free Valvoline Hours and Location Guide →
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.