LG Smart TVs run on a platform called webOS, which is LG's own operating system designed specifically for television viewing. This system comes pre-installed on most modern LG televisions and functions similarly to how your smartphone organizes applications. The webOS platform powers the TV's core features—from streaming services to gaming—and determines which apps your TV can support.
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When you first turn on an LG Smart TV, you'll notice the home screen displays a row of apps and channels. Some of these come built-in from the factory, like LG's own content recommendation service or a basic web browser. However, the real value of a smart TV comes from adding additional apps that match your viewing habits. Whether you want Netflix, Disney+, YouTube, HBO Max, Hulu, or specialized apps for news, sports, or music, your LG TV can accommodate these through its app store.
The webOS system has evolved over several years. Older models (2015 and earlier) may have limited app support compared to newer versions (2021 and beyond). This matters because app developers prioritize newer platforms. A 2018 LG TV will have more app options than a 2012 model, though both technically support adding apps. Understanding your TV's specific webOS version helps you know what to expect when browsing for new apps.
The LG Content Store is where you'll find, obtain, and install new applications on your TV. Think of it as your TV's version of Google Play or the Apple App Store, but designed specifically for television interfaces. The store organizes apps into categories like Entertainment, Sports, Music, News, and Lifestyle. You can browse, read descriptions, and manage what gets installed on your device.
Practical takeaway: Before adding apps, identify your TV's webOS version (found in Settings > About This TV). This tells you what's possible on your specific model and helps you understand whether an app you want might not be available for your TV's generation.
The gateway to adding apps on your LG Smart TV is the LG Content Store, and finding it depends on your TV model and webOS version. On most modern LG TVs (2017 and newer), you'll see a dedicated "LG Content Store" icon directly on the home screen. This icon typically appears as a colorful square or rectangle among the other app shortcuts displayed when you turn on your TV.
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If you don't see it immediately on your home screen, the Content Store is still accessible through your TV's main menu system. Press the Home button on your remote control. This brings up the webOS interface showing your app tiles and menu options. Look for a menu button or settings option—usually represented by a grid icon or labeled "All Apps"—which displays every application and service available on your TV, including the Content Store itself.
For LG TVs running webOS 3.0 through 5.0 (roughly 2016 to 2020 models), the Content Store appears as a dedicated tile on the home screen but may be positioned differently depending on your TV's configuration. Some users have rearranged their home screens and accidentally hidden the Content Store tile. If this happened on your TV, you can restore it by accessing the home screen settings and adding it back to your visible tiles.
Newer webOS 6.0 and beyond (2021 models onward) made the Content Store even more prominent. These TVs often feature the store in the top navigation bar, making it just a couple of button presses away from wherever you are on the TV interface. The design reflects LG's recognition that users frequently want to add new apps, so they've made the path to the store more straightforward with each software update.
Once you've located and opened the Content Store, you'll see a main screen displaying featured apps and categories. At the top of the store, you'll typically find search functionality, allowing you to type in an app name using your remote control. This is faster than browsing categories if you already know which app you want to install.
Practical takeaway: If you can't find the Content Store on your home screen, press Home on your remote, then look for an "All Apps" or menu option. The Content Store is always present on your TV—you're just navigating to where it's stored.
Once inside the LG Content Store, you have two main methods for finding apps: browsing by category or using the search function. Browsing works well when you're exploring what's available or looking for app suggestions in categories like Entertainment, Sports, or Music. The store displays apps as tiles with thumbnail images, titles, and brief descriptions. You can move through these using your remote control's directional buttons.
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Searching is more efficient if you already know which app you want. For example, if you want to install HBO Max, press the search button in the Content Store (usually located at the top), then use your remote to type out "HBO Max." The store will filter results to show matching apps. This method saves time compared to scrolling through dozens of entertainment apps looking for the one you need.
When you find an app you're interested in, select it to view more detailed information. The app's page typically shows screenshots of the interface, a full description of what the app does, user ratings (if available), the file size, and most importantly, an "Install" button. This is where you'll indicate you want the app added to your TV.
Pay attention to the file size listed for each app. While LG Smart TVs have internal storage, older models or those with many apps installed may run slower if storage space is nearly full. Most streaming apps like Netflix or YouTube are relatively small (under 50 MB), while gaming apps or specialized content apps can be larger (100 MB to over 1 GB). Your TV will show a warning if storage space is genuinely a concern before you proceed with installation.
Some apps you'll find in the Content Store may show a "Not Compatible" message instead of an Install button. This happens when an app isn't designed to work with your specific TV model or webOS version. This doesn't mean your TV is broken—it simply means the app developer hasn't created a version for your TV's configuration. This is more common on older TV models, particularly those from 2015 or earlier.
The Content Store also displays apps you've previously installed, typically in a "My Apps" or "Installed" section accessible from the main store page. This lets you reinstall an app you removed, update existing apps, or see what you've already added to your TV without cluttering your home screen.
Practical takeaway: Use the search function for known apps and browse categories when exploring new options. Check the app's file size and compatibility status before installing, and remember that "Not Compatible" simply means that particular app isn't available for your TV's specifications.
Once you've selected an app and pressed the Install button, the process begins automatically. Your TV will connect to LG's servers to obtain the app files and transfer them to your TV's internal storage. This process typically takes between 30 seconds and 5 minutes, depending on the app's size and your internet connection speed. A progress bar or status indicator will show the installation's progression, usually displayed in the center of your screen or in the corner.
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During installation, your TV may display the app's icon, a loading animation, or a percentage indicator showing completion progress. Some newer webOS versions allow you to continue browsing the Content Store or using other features while an app installs in the background. On older models, the TV may temporarily freeze or show a loading screen until installation finishes. Both behaviors are normal.
Your internet connection quality directly affects installation speed. If you're using a 2.4 GHz WiFi connection far from your router, installation may slow to a crawl. If this happens, you can restart the installation or move your TV's WiFi connection to a stronger 5 GHz band if your router supports it. Most LG Smart TVs from 2018 onward support both WiFi standards, which can significantly speed up app transfers.
Once installation completes, the app will appear on your TV's home screen, usually positioned at the end of your existing app row. You can immediately open it by selecting its tile. However, some apps require you to sign in with an account before they function. Streaming services like Netflix, for instance, will prompt you to enter your login credentials the
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.