Learn About Citi Custom Cash Credit Card Features

Understanding the Citi Custom Cash Credit Card Overview

The Citi Custom Cash Credit Card is a rewards-based credit card designed to help cardholders earn cash back on their everyday purchases. This card focuses on offering rewards in categories that many people spend money on regularly, making it a practical option for those who want to accumulate cash back without complex earning structures.

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The card operates on a straightforward rewards model where cardholders earn a percentage of cash back based on their spending category. Unlike some credit cards that require activation of bonus categories or tracking of rotating rewards, the Citi Custom Cash offers consistent earning rates across specific spending categories each month. This means cardholders can plan their earning strategy more predictably.

The card's appeal lies in its simplicity and the breadth of categories covered. Rather than limiting cash back to just gas stations or groceries, this card spreads rewards across multiple areas of household spending. For someone who uses a credit card for various regular expenses, this approach can lead to meaningful cash back accumulation over time.

The card is issued by Citibank, one of the largest financial institutions in the United States with decades of experience in credit card products. This backing means the card comes with established customer service infrastructure and the resources of a major bank supporting cardholders' transactions and accounts.

Practical Takeaway: Before learning about specific features, understand that this card's main focus is delivering cash back rewards across common spending categories rather than offering premium travel benefits or specialized perks. This positioning makes it worth considering if your spending aligns with its cash back categories.

Cash Back Rewards Structure and Earning Categories

The Citi Custom Cash Credit Card provides cash back rewards through a tiered structure based on spending categories. The card offers 5% cash back on up to $500 spent each month in a category that the cardholder selects, then 1% cash back on that same category after the $500 threshold is reached. This rollover approach means the 5% rate applies only to the first $500 monthly in your chosen category, creating a monthly cap on the highest reward tier.

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Beyond the primary selected category, the card provides 1% cash back on all other purchases made with the card. This baseline rate ensures that spending outside the top category still generates rewards, though at a lower percentage. For example, if you select groceries as your 5% category and spend $600 on groceries in a month, you'll earn 5% cash back on the first $500 ($25) and 1% on the remaining $100 ($1), totaling $26 in cash back for groceries that month.

The spending categories available for the 5% cash back selection typically include common household expenses. Common examples include gas stations, supermarkets, transit like rideshare or taxis, internet/phone/cable services, and streaming services. The card allows you to change your selected category each month, meaning you can adjust based on where you anticipate spending the most money that particular month.

This flexibility creates an opportunity to optimize rewards by selecting the category where you expect to spend the most within that $500 monthly threshold. Someone who plans a major grocery shopping month might select groceries, while someone facing a high utility bill might choose the internet/phone/cable category instead.

The 1% cash back on other purchases provides a broad safety net. Your purchases at restaurants, retailers, entertainment venues, and any merchant category not selected as your 5% category will still earn rewards. This prevents the common problem with specialized cards where spending in uncovered categories earns no rewards at all.

Practical Takeaway: Map out your typical monthly spending across different categories for the past three months. Identify which category usually has spending between $500-$1,000 monthly, as selecting that category will likely generate the most cash back value. You can then adjust monthly based on anticipated spending patterns.

Annual Fees, Introduction Offers, and Cost Considerations

The Citi Custom Cash Credit Card does not carry an annual fee, meaning cardholders can hold and use the card without paying yearly maintenance costs. This is a significant factor for people comparing credit card options, as many cash back cards with similar or lesser rewards do charge annual fees ranging from $95 to $300 per year.

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Citibank occasionally offers introductory offers on this card, which may include cash back bonuses on the card after meeting minimum spending thresholds within a specified timeframe. These introduction offers typically run for a limited period and vary based on current promotions. For example, a promotion might offer an extra $200 cash back after the cardholder spends $500 in the first three months of opening the account.

It's important to distinguish between the card's regular earning structure and these time-limited introduction offers. The regular rewards—5% on your selected category up to $500 monthly plus 1% on all other purchases—are permanent features of the card. Introductory offers are temporary promotions that sit on top of this regular earning structure.

Beyond annual fees, it's important to understand other potential costs associated with credit card use. These include interest charges (if you carry a balance rather than paying your full statement balance monthly), late payment fees (if payments are not made by the due date), and foreign transaction fees (if you make purchases in other countries). The Citi Custom Cash typically charges standard interest rates based on your creditworthiness, and foreign transaction fees apply to purchases made outside the United States.

The no-annual-fee structure makes this card accessible to a broader range of people, including those who want to experiment with a cash back card without financial commitment. Since there's no annual cost, even modest cash back earnings create a positive return on simply holding the card.

Practical Takeaway: Calculate your potential annual cash back earnings by multiplying your average monthly spending in your highest category (up to $500) by 5% and adding 1% of your average monthly spending in other categories. If this figure exceeds the annual fee (which is $0), the card generates positive value before any introductory offers.

How to Use the Card for Maximum Rewards Value

Maximizing rewards with the Citi Custom Cash Card requires strategic planning around the $500 monthly threshold for the 5% rate and thoughtful category selection. Start by tracking your spending for two to three months across different categories. Most people can identify patterns—for example, whether they typically spend more on groceries, gas, or internet services each month.

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Once you understand your patterns, select your 5% category based on where you'll likely spend $500-$1,000 monthly. Spending less than $500 means you're not using the full 5% tier capacity, and that money goes to 1% instead. Spending more than $500 in that category means additional purchases only earn 1% even though they're in your selected category. The sweet spot is selecting a category where your regular spending falls between $500 and $1,000.

Use the card for all your regular spending to capture the 1% cash back on non-category purchases. This includes restaurants, retail stores, entertainment, utilities, and any other merchants. The beauty of the 1% baseline is that it applies universally, so even spending that doesn't fit into the premium categories generates rewards.

Plan category changes monthly based on upcoming spending. If you know you're about to buy plane tickets or make large repairs, look at which category those purchases fall into and potentially switch your 5% selection to capture those larger purchases. For instance, if airfare falls under "travel," switching to that category before purchasing tickets ensures you earn 5% on more of that spending.

Coordinate this card with other spending tools you use. If you have a separate card for specific purposes or use different payment methods for different merchants, ensure you're using the Citi Custom Cash for purchases where it provides value—mainly in your selected 5% category and for all other credit card-eligible spending.

Keep in mind that cash back earnings are statement credits or direct deposits—they're not automatically applied. You'll need to monitor your account to see when and how your cash back can be redeemed, whether through statement credits, direct deposits, or other redemption methods that Citibank offers.

Practical Takeaway: Create a simple spreadsheet tracking your spending by category for one month. Identify the category with the highest spending, then set that as your 5% category. Set a calendar reminder on the first of each month to review whether your spending patterns suggest changing your category for that month.