The Amazon Prime Visa Card is a co-branded credit card issued by Chase Bank in partnership with Amazon. This card is designed specifically for Amazon Prime members who want to earn rewards on their purchases. The card offers cash back rewards that vary depending on where you shop and which account features you use.
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Amazon Prime membership is a subscription service that costs $139 per year (or $14.99 per month) as of 2024. The Visa card is separate from this membership but works in coordination with it. You can hold an Amazon Prime membership without having the card, and you can hold the card without being an Amazon Prime member, though some benefits are specifically tied to being a Prime member.
The card comes in two versions: the Amazon Prime Visa Card and the Amazon Prime Visa Signature Card. The Signature version offers additional perks beyond the standard card. Both versions are issued by Chase, which is one of the largest credit card issuers in the United States. Chase handles the account management, billing, customer service, and fraud protection for these cards.
This card represents a specific product in the rewards credit card market. According to data from creditcards.com, rewards cards make up a significant portion of credit card offerings, with cash back cards being among the most popular type. The Amazon Prime Visa Card competes with other cash back cards from various issuers.
Practical Takeaway: Understanding that the Amazon Prime Visa Card is a rewards credit card separate from your Prime membership helps you make informed decisions about whether this product fits your spending habits and financial situation.
The Amazon Prime Visa Card offers tiered cash back rewards that differ based on where you make purchases. The reward structure is designed to encourage spending at Amazon and on everyday purchases through other retailers. As of 2024, the card offers the following cash back rates: 5% cash back on Amazon.com purchases, 2% cash back at Amazon Go, Whole Foods Market, and gas stations, and 1% cash back on all other purchases.
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The 5% cash back rate on Amazon.com applies to purchases made directly through the Amazon website and mobile app. This rate does not apply to purchases made through third-party sellers using Amazon's marketplace, though the transaction still occurs on Amazon's platform. The 5% rate also does not apply to Amazon Fresh, Amazon Business purchases, or digital content like Kindle books, though these may earn at the 1% rate.
The 2% cash back category includes gas stations, which typically refers to fuel purchases at traditional gas pumps. This does not include convenience store purchases at gas stations that may sell items unrelated to fuel. Whole Foods Market locations offer 2% cash back, and this applies to in-store purchases. Amazon Go convenience stores, which are physical locations operated by Amazon, also provide the 2% rate.
The 1% cash back rate applies to all other purchases that don't fall into the higher-earning categories. This includes restaurants, retail stores, utilities, insurance, travel bookings, and countless other merchant categories. Many consumers use a rewards calculator to determine their average cash back rate across their monthly spending patterns. For example, a person who spends $500 per month on Amazon, $100 at gas stations, and $400 elsewhere would earn: $25 at 5%, $2 at 2%, and $4 at 1%, totaling $31 or 3.1% on their overall $1,000 spending.
Practical Takeaway: Calculate your typical monthly spending across different merchant categories to understand what your actual average cash back rate might be with this card, rather than assuming you'll earn the highest rate on all purchases.
One significant advantage of the Amazon Prime Visa Card is that it has no annual fee. This distinguishes it from premium travel cards or other rewards cards that charge annual fees ranging from $95 to over $500. The no-fee structure makes this card available to anyone who wants to use it without paying a yearly cost to maintain the account.
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While the card itself has no annual fee, using it does involve other potential costs that cardholders should understand. If you carry a balance month to month and don't pay off your full statement balance, you'll pay interest charges. As of 2024, credit card interest rates typically range from 16% to 23% APR depending on creditworthiness and current market conditions. This means that if you carry a $1,000 balance at 19% APR, you'd pay approximately $158 in interest charges over a year.
Late payment fees may apply if you miss your due date. Current federal regulations cap late fees at $29 for first violations and up to $40 for subsequent violations within six months. Returned payment fees may also apply if a payment bounces. Foreign transaction fees typically apply when you use the card outside the United States, usually around 3% of the purchase amount, though this varies by card issuer and specific account terms.
Cash advances, if you use the card to withdraw money from an ATM, typically involve fees and higher interest rates than regular purchases. Most cards charge a percentage fee (often 3-5%) plus a higher APR for cash advances. Balance transfer fees may also apply if you transfer balances from other cards to the Amazon Prime Visa Card, typically costing 3% to 5% of the transferred amount.
Practical Takeaway: The lack of an annual fee makes this card cost-free to own, but paying interest through carried balances or using additional features like cash advances can create significant costs that exceed any rewards earned.
Amazon Prime members receive certain enhancements with the Amazon Prime Visa Card that are not available to non-members. The most significant distinction is the 5% cash back rate at Amazon.com. Amazon positions this enhanced rate as a benefit specifically for Prime members, meaning the higher earning rate rewards the portion of customers who pay for the Prime subscription.
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Non-members can still obtain and use the Amazon Prime Visa Card, but they would only earn at the standard rates: 2% at Whole Foods and gas stations, and 1% on all other purchases, with no 5% category available. This creates a financial difference of $20 to $30 per year for a person who spends $500 monthly on Amazon, comparing a Prime member's 5% earnings against a non-member's 1% earnings on that same spending.
The Amazon Prime Visa Signature version, the premium tier of the card, offers additional protections and services. These include extended warranty protection on eligible purchases, purchase protection against theft or damage, trip cancellation insurance, and emergency medical and dental services while traveling outside the United States. These additional protections are available to all Signature cardholders regardless of Prime membership status, though some protections may be more valuable to Prime members who travel more frequently.
Cardholders can link their Visa card to their Amazon Prime account to streamline their shopping experience. When linked, the rewards appear in your Amazon account, and you can see your rewards balance when shopping. However, this linking is optional; you can still use the card without linking it to your Prime account, though you may need to track rewards differently.
Practical Takeaway: If you don't have Amazon Prime membership, calculate whether the potential rewards from using this card would exceed the cost of a Prime subscription before deciding whether the card is worthwhile for your situation.
Cash back rewards earned with the Amazon Prime Visa Card accumulate in your rewards account. You can view your current rewards balance through your Chase online account dashboard or mobile banking app. The rewards display in real-time as purchases post to your account, typically within one to three business days of the transaction.
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Redeeming your rewards is straightforward. When shopping on Amazon.com, if your card is linked to your Prime account, you can apply your rewards balance as a statement credit at checkout. You simply select the option to use your rewards, and the amount is deducted from your total purchase. You can use any portion of your rewards balance or wait to accumulate more before redeeming.
Outside of Amazon, you can redeem rewards as a statement credit on your Chase credit card account. This means Chase will reduce your statement balance by your rewards amount. For example, if you have $47 in rewards and a $200 credit card statement, applying the rewards would reduce your statement
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.