Gift cards are everywhere. According to the National Retail Federation, Americans received an estimated 2.8 billion gift cards in 2023, with a combined value exceeding $140 billion. Not every gift card gets used. Sometimes you receive one to a store you don't frequent. Sometimes you get multiple cards to the same place. Sometimes life changes—you move, your interests shift, or you face unexpected expenses. When a gift card sits unused, converting it to cash becomes a practical option worth understanding.
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Before you sell, though, there are real considerations. Gift cards lose value the moment you sell them. A $100 card rarely sells for $100. Most secondary markets pay between 60-85% of the card's face value, depending on the retailer, demand, and the platform you use. That $100 Amazon card might fetch $75 to $85. A card to a struggling retailer might sell for even less. This isn't a path to profit—it's a path to recovering some value from something you won't use.
There's also a timing factor. Popular retailers and cards with high demand (Amazon, Target, Starbucks, Chipotle) sell faster and at better rates. Niche retailers, regional stores, or cards to bankrupt companies may not sell at all. You might end up stuck with an unsold card taking up space in a digital marketplace.
Finally, be aware that scams exist in this space. Dishonest buyers purchase discounted cards, drain the balance, and return them claiming they were already empty. Legitimate platforms have protections, but understanding how they work prevents you from becoming a victim.
Your takeaway: Selling a gift card recovers partial value, not full value. Choose cards from well-known retailers, be realistic about payout rates, and use established platforms with buyer protections.
The gift card resale market is bigger than most people realize. Companies like Raise, CardCash, and Decluttr have built entire businesses around connecting people with unused cards to buyers seeking discounts. These platforms act as middlemen—they vet sellers, verify card balances, handle payments, and provide some form of protection to buyers.
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The mechanics are straightforward: you list a card on a platform, a buyer purchases it, you deliver the card code or physical card, and the platform releases payment to you. The platform takes a cut (typically 1-15% depending on the site), and you receive the rest. Some platforms pay you immediately after a buyer purchases. Others hold funds for a verification period to make sure the card balance is actually there and the buyer doesn't claim fraud.
Demand fluctuates by season and retailer. Starbucks cards sell year-round because people buy coffee constantly. Gift cards to restaurants spike around the holidays. Electronics retailer cards do well when new tech launches. Understanding what's in demand helps you time your listing for better results.
Card condition matters too. A physical card that's damaged, worn, or has unclear text may not sell at all. Digital codes you deliver instantly have no condition issues, which is why many platforms now prefer digital delivery over physical cards. If you have a physical card, you're often better off listing it for a slightly lower price to move it faster, rather than holding out for top dollar.
Some platforms specialize in specific regions or card types. Raise focuses on large US retailers. CardCash operates internationally. Local Facebook groups or Craigslist may have buyers in your area willing to pay better rates than national platforms, but those transactions carry more personal risk since there's no platform protection.
Your takeaway: The secondary market is real and liquid for major retailers. Choose a platform based on card type, expected payout rate, and whether you prefer immediate payment or verification-period delays. National platforms offer more buyer and seller protection than peer-to-peer sales.
Not all gift card platforms work the same way. The differences matter for your payout, how fast you get paid, and what protection you receive. Here's what distinguishes the major players:
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Raise lets you set your own price, which means you control the discount you're offering. If a card's face value is $100, you might list it for $80 or $75—you decide. The downside is that you're responsible for making your listing attractive enough to sell. It sits there until someone buys it. Raise takes a 1% cut of what you receive. Payments go into a Raise wallet, and you can transfer to your bank account. This platform favors sellers who are patient and willing to actively manage their listings.
CardCash quotes you an instant offer based on the card type and balance you report. You either accept or reject. If you accept, you ship the physical card or provide the digital code, and CardCash verifies the balance before paying you. The quoted rate is typically lower than you'd get on Raise (often 50-75% of face value), but you get certainty upfront and payment within a few business days. CardCash's verification period protects both buyer and seller from fraud. This platform favors people who want a quick, predictable transaction.
Decluttr offers on multiple card types and also buys electronics, books, and media. Like CardCash, you get a quote upfront. You ship items to their warehouse, they verify condition and balance, and they pay you. Decluttr's rates are often competitive, and they handle large batches of items well if you have multiple cards to sell.
Best Buy Trade-In Program lets you trade cards (and electronics) for Best Buy gift cards or store credit. This doesn't convert to cash directly, but it shifts your card to something you might actually use. Worth considering if Best Buy is a place you shop anyway.
Walmart and Target gift card sales occasionally run promotions where they buy back cards at a small premium during specific periods. Check their websites periodically if you have cards from these retailers.
Your takeaway: Raise offers control but requires patience. CardCash and Decluttr offer certainty but lower rates. Compare rates for your specific card before choosing—the best platform depends on the retailer and how urgently you need cash.
The actual process of selling is not complicated, but doing it correctly prevents problems. Here's what to expect and how to handle each stage:
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Step 1: Verify your card balance. Before you list anything, check the exact balance on your gift card. Every platform requires this information, and listing an incorrect balance leads to failed transactions, buyer disputes, and your account being flagged as unreliable. If it's a physical card, check the retailer's website. If it's digital, log into your account and confirm. Write down the exact amount.
Step 2: Choose your platform. Research rates for your specific card on at least two platforms. A card worth $100 might sell for $75 on one platform and $78 on another. That 3% difference might seem small, but it adds up across multiple cards. Check user reviews on each platform too—look for complaints about delayed payments or difficulty withdrawing money.
Step 3: Create your account. You'll need a valid email address, phone number, and a way to receive payment (bank account or payment app like PayPal). Platforms verify this information to prevent fraud. Use accurate details that you can access—if you can't verify your account later, you won't receive your money.
Step 4: List or submit your card. If you're on Raise, you set the price and list it publicly. If you're on CardCash or Decluttr, you provide the card details and receive an offer. Read what information the platform needs. Some want the card number, expiration date, and security code (if physical). Others want just a photo. Provide exactly what's requested—incomplete listings won't sell or won't be accepted.
Step 5: Deliver the card code or physical card. Once you have a buyer (Raise) or an accepted offer (CardCash), you deliver what you promised. For digital codes, copy-paste into the platform's designated field. For physical cards, pack carefully and ship
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.