Walmart Plus is a membership program that costs $98 per year (or about $12.98 per month when billed monthly). One feature included in this membership is a subscription to Paramount Plus, the streaming service owned by Paramount Global. This means if you pay for Walmart Plus, you don't need to pay a separate subscription fee for Paramount Plus on top of it. This represents a potential saving, since Paramount Plus typically costs between $5.99 and $11.99 per month depending on whether you choose an ad-supported or ad-free version.
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The Paramount Plus inclusion with Walmart Plus has been part of the membership since late 2022. Walmart negotiated this partnership to make Walmart Plus more competitive against other membership programs like Amazon Prime Video, which also bundles entertainment services. The arrangement means you get access to Paramount Plus's full library of movies, TV shows, and original series without paying extra.
Understanding this bundled structure is important because many people don't realize that their Walmart Plus membership already includes this streaming service. You won't receive a separate bill or need to set up a different account specifically for Paramount Plus—it's part of what you're already paying for. This bundling model has become increasingly common in the streaming industry, where companies package multiple services together to increase value for subscribers.
Practical takeaway: If you already subscribe to Walmart Plus for its other features (like free shipping, fuel discounts, or grocery delivery), you should know that Paramount Plus access is automatically included. You don't need to pay extra or take additional steps—the access comes as part of your membership.
Paramount Plus offers a library of content that includes current television shows, classic films, sports events, and original series made specifically for the platform. The catalog includes shows from CBS (a Paramount-owned network), meaning you can watch programs like The Twilight Zone, Star Trek series, The Good Fight, and NCIS. The service also features movies from Paramount's film studio, including recent theatrical releases that come to streaming after their cinema window closes.
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The platform includes live sports events, particularly football games. During the NFL season, Paramount Plus streams Thursday Night Football games live. This is a significant feature because NFL games are typically behind paywalls or cable subscriptions. College football and soccer matches also appear in the Paramount Plus catalog depending on the time of year and broadcasting agreements.
Original programming on Paramount Plus includes series like Halo, Yellowstone (which moved to the platform as its exclusive home), Star Trek: Discovery, and shows like The Offer and The Man Who Fell to Earth. These original series are produced specifically for the platform and generally aren't available elsewhere. The quality and production values of these originals compete with what Netflix and other streaming services produce.
One important detail: when you access Paramount Plus through Walmart Plus, you receive the ad-supported version of the service. This means you'll see commercials during shows and movies, similar to regular television viewing. Paramount Plus does offer an ad-free tier, but that would require a separate paid subscription beyond Walmart Plus. The ad-supported version contains the same content library as the paid tier—you're only paying for the privilege of watching without interruptions if you upgrade.
Practical takeaway: Before signing up for Walmart Plus specifically for Paramount Plus access, consider whether you'll actually watch the content available. If you're primarily interested in current movies from major studios, live sports, or specific TV series, check whether those programs are currently on the platform's lineup.
The process of connecting your Paramount Plus account to your Walmart Plus membership involves going to your account settings within the Walmart Plus app or website. Once you've confirmed your active Walmart Plus subscription, you'll look for the section that deals with added benefits or bundled services. Walmart typically displays information about included perks in a dedicated area of the account dashboard.
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From there, you'll need to create a Paramount Plus account or link an existing Paramount Plus account to your Walmart Plus membership. The connection process usually takes a few minutes. Walmart provides instructions for this linking process, and most people can complete it without contacting customer service. The system verifies that you have an active Walmart Plus membership before allowing the Paramount Plus connection.
After linking, you can watch Paramount Plus through multiple methods. You can use the Paramount Plus mobile app (available on iOS and Android devices), watch through a web browser on a computer, or use the Paramount Plus app on streaming devices like Roku, Fire TV, Apple TV, or Google TV. Your single Paramount Plus account works across all these platforms—you're not limited to watching on one device or one type of device.
One thing to understand: your Paramount Plus access through Walmart Plus continues only as long as your Walmart Plus membership remains active. If you cancel Walmart Plus, your Paramount Plus access ends as well (unless you separately subscribe to Paramount Plus). This is different from owning something outright; it's a benefit that travels with your membership.
Different devices may require different steps for initial setup, though the basic concept remains the same. Streaming devices like Roku or Apple TV require you to sign into the Paramount Plus app using the same account credentials you created when linking through Walmart. Smart TV apps work similarly. The good news is that once set up, you don't need to repeat the linking process repeatedly—your account stays connected across devices.
Practical takeaway: Before spending time on setup, make sure you know which devices you'll actually use to watch Paramount Plus. This helps you understand which app stores or platforms you need to visit and saves you from setting up on devices you won't actually use.
To understand whether Paramount Plus through Walmart Plus represents good value, it helps to compare it to other ways of getting streaming content. A standalone Walmart Plus membership costs $98 annually, which breaks down to about $8.17 per month. The ad-supported Paramount Plus subscription, if purchased separately, costs $5.99 per month or about $72 per year. The ad-free version costs $11.99 per month or about $144 per year. This means if you subscribe to Paramount Plus through Walmart Plus, you're paying roughly $2.18 per month for Paramount Plus access (the difference between Walmart Plus cost and what the ad-supported version would cost alone).
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However, this math only works if you're actually using Walmart Plus for its other features. Walmart Plus includes free shipping on online orders (with a $35 minimum), discounts on gas at Walmart fuel stations, discounts on grocery delivery, and early access to online sales. If you were already planning to get Walmart Plus for these features, then Paramount Plus costs you almost nothing extra. If you were not interested in Walmart Plus before, then paying $98 annually just for Paramount Plus would be more expensive than buying Paramount Plus directly at $5.99 per month.
Amazon Prime Video, which costs $139 per year (or $14.99 per month for video only), includes free shipping and other benefits similar to Walmart Plus, plus it has access to Amazon's own original programming and a different movie library. Netflix costs between $6.99 and $22.99 per month depending on the plan, while Disney Plus costs $7.99 per month with ads or $13.99 without ads. Different services have different content libraries, so direct price comparisons don't tell the whole story.
The real question is whether the content on Paramount Plus appeals to you specifically. If you're interested in Star Trek series, NFL Thursday Night Football, shows from CBS's catalog, or Paramount's original programming, then getting Paramount Plus through Walmart Plus might offer particular value. If you primarily watch Netflix originals or movies from studios not distributed by Paramount, then paying for Paramount Plus might not justify the cost.
Practical takeaway: Make a list of shows and movies on Paramount Plus that you actually want to watch. Check whether those programs are also available on streaming services you already subscribe to. Only then compare the cost of Walmart Plus against what you're currently paying for streaming.
When you watch Paramount Plus through Walmart Plus, you're getting the ad-supported tier, which means commercials appear during content. The number and frequency of advertisements
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