Free Guide to Managing Your Facebook Feed and Videos

Understanding Your Facebook Feed: How It Works and What You See

Facebook's feed is the stream of posts, videos, photos, and stories that appear when you open the platform. Understanding how your feed gets created helps you take control of what shows up on your screen. Facebook uses a system called an algorithm to decide which content appears first, second, third, and so on. This algorithm looks at many factors to predict which posts you might want to see based on your past behavior on the platform.

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The algorithm considers several things when ranking content. It looks at posts from people you interact with frequently—like friends whose content you comment on or like regularly. It also considers the type of content itself. If you tend to watch videos more than read text posts, Facebook may show you more videos. The timing matters too; newer posts often rank higher than older ones. Additionally, Facebook tracks whether you've engaged with similar content before. If you frequently interact with posts about gardening, for example, you may see more gardening-related content.

Your feed also reflects your settings and choices. Pages you follow, groups you join, and accounts you subscribe to all contribute to what appears in your feed. Facebook collects data about your interactions—what you pause to read, which videos you watch completely versus skip, and which posts you react to with likes, hearts, or other emoji reactions. All of this information feeds into the algorithm's predictions about your preferences.

It's important to know that Facebook is a business that makes money primarily through advertising. This means advertisers pay Facebook to show you sponsored content and ads. These ads are often inserted into your feed based on information Facebook has about your interests, location, age, and online behavior. Understanding this business model helps explain why you see the content you do.

Practical takeaway: Your Facebook feed isn't random or neutral—it's shaped by an algorithm that predicts what might interest you, combined with advertising content. Recognizing this helps you understand why certain posts appear and gives you a foundation for taking control of your feed experience.

Controlling What Content Appears in Your Feed

Facebook offers several straightforward tools that let you influence what content shows up in your feed. These tools give you real control over your experience without requiring technical knowledge. The most direct method is using the "See First" feature for people and pages. When you mark someone as "See First," their posts will appear toward the top of your feed more often. You can do this by visiting a friend's profile or a page you follow and selecting the "See First" option from the menu. You can add multiple people and pages to your "See First" list, which means you're more likely to see their content regularly.

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On the opposite side, you can reduce how often you see content from specific people without unfriending them. This tool is called "Snooze" and it temporarily hides posts from a particular person for 30 days. After 30 days, their posts may start appearing in your feed again. You can also choose to "Unfollow" someone, which means you stay friends with them but their posts won't show in your feed going forward. This is useful for keeping connections intact while managing what content you see daily.

For pages and content creators, you have similar options. If you follow a page but want to see less of their content, you can access the page menu and select "See less." Facebook then reduces how often that page's posts appear in your feed. Over time, if you consistently hide posts from certain types of content, Facebook's algorithm learns your preferences and shows you fewer similar posts. You can also mute keywords or topics temporarily. If you're tired of seeing posts about a particular subject, you can mute it for 30 days.

Another important feature is your feed preferences settings. Within Facebook settings, you can access "Feed Preferences" where you can organize which types of content appear in your feed. You can prioritize certain people and pages, manage your "See First" list, and control which groups' content appears in your main feed. Some people prefer to see mostly posts from close friends, while others want a mix of everything. Your feed preferences section lets you customize this balance.

Practical takeaway: You're not stuck with whatever Facebook's algorithm shows you. Use "See First" for content you want to prioritize, "Snooze" or "Unfollow" for content you want to avoid, and feed preferences to organize your overall feed structure. These tools put genuine control in your hands.

Managing Video Content and Autoplay Settings

Videos make up a significant portion of Facebook's feed, and the platform prioritizes video content heavily. Many users find that videos appear frequently in their feed—sometimes more than text posts or photos. Understanding how to manage video content helps you maintain a feed that matches your preferences. Facebook has several settings specifically for controlling how videos behave on your account.

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One key setting is autoplay. By default, Facebook automatically plays videos when they appear in your feed, even if you haven't clicked on them. This can use data quickly on mobile connections and may not be what you want. You can turn off autoplay entirely or choose to allow autoplay only on Wi-Fi connections. To find these settings, go to your Facebook settings, select "Videos," and look for the autoplay option. You can choose "Off," "On (Highest quality)," "On (Recommended)," or "On (Lowest quality)." Choosing "Off" means videos won't start playing until you tap them yourself.

Related to autoplay is the sound setting. Videos can be set to play with sound on or with sound off by default. If you prefer videos to be silent when they autoplay in your feed—perhaps because you're at work or in a public space—you can adjust this in your video settings. You can also control whether videos are set to "Autoplay with sound" or "Autoplay with no sound." This is a simple but powerful way to manage your video experience.

Another consideration is video quality. Depending on your internet connection, you may want to adjust the quality at which videos play. If you have limited data, choosing "Lowest quality" helps conserve your mobile data. If you have strong Wi-Fi, choosing "Highest quality" gives you the best viewing experience. The "Recommended" setting lets Facebook adjust quality based on your current connection.

It's also useful to know that you can control how videos from specific people or pages appear in your feed. If someone you follow posts many videos, you can reduce how often you see their video content using the "See less" option or by unfollowing them. You can also search for and follow specific video creators or pages that share the type of video content you enjoy most, which helps Facebook's algorithm show you more relevant video content.

Practical takeaway: Turn off autoplay if it bothers you, set videos to play without sound if you prefer quiet viewing, and choose video quality based on your internet connection. These adjustments take just a few minutes but significantly improve your video viewing experience on Facebook.

Using Privacy Settings to Control Your Feed Experience

Privacy settings on Facebook extend beyond just controlling who sees your posts—they also affect what content appears in your feed and what information Facebook collects about your browsing. Understanding these settings helps you maintain better control over your overall Facebook experience. One important area is your activity status. When activity status is on, your friends can see when you're active on Facebook. If you turn it off, your activity remains private. This doesn't directly change your feed content, but it's part of managing your overall presence and privacy on the platform.

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Another significant privacy feature relates to off-Facebook activity. Facebook collects data about your activities on websites and apps outside of Facebook itself. This data helps Facebook build a detailed profile of your interests, which in turn affects what content appears in your feed. You can view your off-Facebook activity in your privacy settings and choose to clear it. You can also turn off future off-Facebook tracking, though this may reduce the relevance of ads and content recommendations you receive. To access this, go to Settings, then "Apps and Websites," and find the "Off-Facebook Activity" section.

Your ad preferences settings also influence what content appears in your feed. Facebook allows you to review the categories and interests that advertisers use to target you. You can view a list of topics Facebook thinks you're interested in based on your activity. You can remove interests you don't want advertisers to use or add new ones. For example, if Facebook thinks you're interested in home improvement but you're not, you can remove that category. This doesn't stop you from seeing ads, but it can make the ads and sponsored content in your feed more relevant to your actual interests.

You can also control whether Facebook uses specific types of data