Many retail clothing stores across the United States offer discount programs specifically for customers age 55 and older. These discounts typically range from 5% to 20% off regular-priced items, though the specific percentage varies by store and sometimes by day of the week. Understanding which stores offer these programs and how they work can help you make informed choices about where to shop.
Free Guide to Understanding Benefit Payments →
Major national chains like Kohl's, Gap, Old Navy, and Banana Republic frequently offer senior discount days or permanent senior pricing. Regional stores and local boutiques may also participate. Some stores require you to provide identification showing your age, while others ask you to sign up for a rewards program that tracks your age information. The discount application process varies—some stores apply the discount automatically at checkout, while others require you to mention it to a cashier or present a membership card.
It's important to note that senior discounts typically apply to regular-priced merchandise only. Clearance items, final sale items, and merchandise already marked down may not be eligible for additional senior discounts. Some stores exclude certain brands or designer collections from their senior discount programs. Reading the specific terms of each store's program helps you understand what items qualify.
Many stores change their senior discount policies periodically. What applied last year may have changed. Calling ahead or checking a store's website before making a shopping trip ensures you have current information about their senior pricing. Store managers can also answer questions about whether particular items or brands are included in the discount program.
Practical Takeaway: Create a list of clothing retailers near you and call their customer service lines to ask about senior discount programs. Document the discount percentage, any age requirement, what identification or membership is needed, and which merchandise is excluded. Keep this list handy when planning shopping trips.
Several well-known national clothing retailers have established senior discount programs that operate across their store locations. Kohl's offers a senior discount of 15% on purchases made on Wednesdays for customers age 60 and older. You simply need to present a valid ID at checkout. This program is available in most Kohl's locations nationwide, though some franchise locations may have different policies.
How to Make Your Bass Pro Credit Card Payment →
Gap Inc. brands, including Gap, Old Navy, and Banana Republic, offer 10% senior discounts for customers age 55 and over in most locations. You can typically receive this discount by providing identification or signing up for their rewards program. The discount applies at the register during checkout. Some Gap locations may have special senior shopping events where discounts are higher during certain hours.
Dress Barn, which operates primarily in the eastern United States, offers 20% off for seniors age 55 and older on Tuesdays. T.J. Maxx and Marshalls, while primarily off-price retailers, sometimes offer senior discounts on certain days, though these vary by location. It's worth asking when you visit these stores about their current senior programs.
Macy's has offered senior discounts in the past, typically around 15% off on designated senior days, usually on Tuesdays. However, policies change periodically, so contacting your local Macy's store is important to confirm current offerings. JCPenney has also run senior discount promotions, particularly during certain seasons or as part of loyalty programs.
Casual clothing retailers like L.L.Bean, Lands' End, and Eddie Bauer sometimes offer senior discounts or senior-friendly pricing. These companies often have customer service phone lines where you can ask about current senior offers before making a purchase or visiting a store location.
Practical Takeaway: Visit the websites of your preferred national retailers and look for pages labeled "Senior Discounts," "Senior Days," or "Customer Programs." You can also call their customer service numbers to ask directly about current senior pricing—these numbers are typically listed on the company's website.
Traditional department stores have long recognized seniors as valued customers and many offer structured discount programs. These stores typically carry a wide range of clothing brands and price points, making them convenient one-stop shopping destinations. Department stores often have more flexible return policies and larger inventory than specialty retailers, which can be helpful when shopping for clothing.
Learn About Super King Markets International Grocery →
Bealls, a regional department store chain operating primarily in Florida and Texas, offers 20% off on Wednesdays for customers age 55 and older. Dunham's Sports carries a selection of active wear and casual clothing and sometimes offers senior discounts, though these vary by location. Stage Stores, which operates in rural and secondary markets across the United States, often provides senior discounts ranging from 10% to 15%.
Beyond specific discount programs, department stores offer other advantages for senior shoppers. Many have fitting rooms with chairs for companions, wider aisles for easier navigation with walkers or canes, and staff members trained to assist customers. Some department stores schedule special senior shopping hours early in the morning when stores are less crowded. These quieter shopping times can make the experience more comfortable and allow staff to provide more personal attention.
Department stores also tend to stock clothing in a broader range of sizes, including petite and tall sections, which can be valuable for seniors whose body proportions may differ from average adult sizing. Many have alteration services available, which is useful since clothing sometimes needs adjustments as bodies change with age. Some department stores have personal shopping services where staff can help you select items based on your style preferences and body type.
Practical Takeaway: Visit or call your nearest major department store and ask about their senior discount program, senior shopping hours, and additional services like personal shopping or alterations. Ask which days offer the best discounts for seniors, and find out if you need to show ID or join a loyalty program to receive the discount.
Some clothing retailers specifically design their stores and merchandise for mature customers. Chico's, for example, specializes in clothing for women age 40 and older, with a focus on comfortable, stylish pieces. Chico's offers regular discounts to members of their rewards program and frequently runs promotions for all customers. The store environment is designed to be welcoming to older shoppers, with bright lighting, spacious fitting rooms, and knowledgeable staff.
Your Free Guide to Long John Silver's →
Coldwater Creek carries casual and dressy clothing in extended sizes and styles designed for mature women. The company focuses on quality fabrics and practical design. They regularly offer percentage-off promotions and have a rewards program that provides additional discounts to frequent shoppers. Coldwater Creek also operates as an online retailer, which provides options for customers who prefer shopping from home.
Duluth Trading Company designs clothing with functionality and comfort in mind, appealing to many older shoppers regardless of gender. Their clothing incorporates features like reinforced seams, flexible waistbands, and convenient pockets. They frequently offer promotional discounts and have a rewards program for regular customers. Their website provides detailed sizing information and fabric descriptions to help with online shopping.
Blair and Haband are primarily catalog and online retailers that cater to mature customers with comfortable, affordable clothing. Both companies regularly offer promotional codes and discounts, especially for first-time online shoppers or email subscribers. These retailers often feature special sales events and have generous return policies, which can reduce the risk of shopping without seeing items in person.
Local boutiques may also focus on mature customers. Many small clothing shops in downtown areas and shopping districts cater to older clientele with tailored service, quality pieces, and community connections. These stores may offer informal senior discounts or loyalty programs.
Practical Takeaway: Explore specialty retailers that focus on mature customers by visiting their stores if they're in your area or browsing their websites. Sign up for their email lists to receive information about sales and promotions. Compare their return policies and sizing information to find which options work best for your shopping preferences.
Online clothing shopping offers convenience for seniors who have limited mobility, busy schedules, or prefer browsing from home. Many clothing retailers that offer in-store senior discounts also offer online shopping. Some provide additional benefits for online shoppers, such as free shipping on orders over a certain amount, which can represent additional savings.
Get Your Free Impounded Cars Auction Information Guide →
Major online retailers like Amazon, Zappos, and Overstock carry extensive clothing selections. Amazon offers free shipping for Prime members, and many clothing items qualify. Zappos is known for free return shipping, which is valuable when ordering online
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.