Free Guide: How to Change Your Facebook Page Name

Understanding Facebook Page Names and Why You Might Want to Change Yours

Your Facebook Page name is one of the first things people see when they visit your business, organization, or community space on the platform. It appears at the top of your page, in search results, and in notifications when people interact with your content. Facebook reports that over 200 million businesses use Facebook Pages to connect with their audiences, making the page name a critical element of how people find and recognize you online.

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There are many reasons why you might want to change your Facebook Page name. Perhaps your business has rebranded and your old name no longer reflects who you are. Maybe you made a spelling error when you first created the page, or you've decided to shift your focus and want a name that better describes your current services or products. Some page owners change their names to include important keywords that help people discover them through search, while others simply want a fresh start with a name that feels more current or professional.

It's also common for small business owners to change their page names as they grow. A freelance photographer might start with "John's Photography" but later decide to use a business name like "Capture Moments Studio." A hobby-based page might evolve into something more serious, requiring a name change to reflect that shift.

Understanding the process of changing your page name is straightforward, but Facebook does have some rules and limitations around how often you can make changes and what names are allowed. These guidelines exist to prevent misuse of the platform and to maintain the integrity of how Pages appear to users.

Takeaway: Before making any changes, think about whether your new name better represents your current identity and whether it will help people find you more easily on Facebook.

Step-by-Step Instructions for Changing Your Facebook Page Name

The process of changing your Facebook Page name involves accessing your page settings and using Facebook's built-in name change feature. Here's how to do it from a computer or mobile device.

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On a Computer: First, go to your Facebook Page and look for the "Settings" option. This is typically located near the top of the page, often in a menu or on the left-hand side of your screen. Click on "Settings." Next, look for "Page Information" or "General" in the left sidebar. Under this section, you should see a field labeled "Page Name" with your current name displayed. Click on this field to edit it. Type in your new page name where the old one appears. After entering the new name, look for a "Save" or "Confirm" button and click it. Facebook may ask you to confirm the change, and you might need to complete a security check to verify that you're the page owner.

On a Mobile Device: Open the Facebook app and navigate to your Page. Tap the menu button (usually three horizontal lines) at the bottom right of the screen on iPhone or at the top right on Android. Select "Settings & Privacy" and then "Settings." Scroll down to find "Page Information." Tap on the "Page Name" field and enter your new name. Tap "Save" or "Done" to confirm your change.

The change usually takes effect within a few minutes, though it may take longer to appear in all places where your page name is displayed, such as in search results or in other people's notifications. During this time, your old page name may still appear in some locations as Facebook's systems update across all servers.

Takeaway: Make sure you have admin access to your page before attempting to change the name, as only page admins can make this change.

Facebook's Rules About Page Names and Change Limitations

Facebook has specific guidelines about what you can name your page and how frequently you can change it. These rules exist to prevent confusion, fraud, and misuse of the platform. Understanding these guidelines helps you choose a name that will stick and avoid running into problems with Facebook's systems.

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How Often You Can Change Your Name: Facebook allows you to change your page name once every 60 days. This means if you just changed your page name, you'll need to wait two months before making another change. This limitation prevents people from constantly switching names in ways that could confuse followers or be used for misleading purposes. If you need to make a change but you're within the 60-day window, you'll need to wait until the period expires before Facebook will let you make another change.

Naming Guidelines: Facebook prohibits certain types of names on business pages. Your page name cannot impersonate another person, brand, or organization. It can't include false or misleading information designed to trick people. Names that are entirely numbers, symbols, or characters that don't form recognizable words are also not allowed. Additionally, your page name should match the actual name of your business or organization. If you run a business called "Smith's Plumbing," you shouldn't name your page "Best Plumber in Town" unless that's your actual registered business name.

Some pages are allowed to have slightly different names than their official business names if they include clarifying information, such as "Smith's Plumbing | Local Service" or "Photography by Sarah (Sarah's Images)." However, the primary name should still be accurate and recognizable.

If you violate these naming rules, Facebook may force you to change your page name back or may disable your page. This is why it's important to think carefully before making a change and to ensure your new name complies with these standards.

Takeaway: Plan your page name change carefully since you'll need to wait 60 days before making another change, and make sure your new name is accurate and doesn't violate Facebook's policies.

What Happens to Your Page After You Change the Name

When you change your Facebook Page name, several things happen automatically, and it's important to understand what remains the same and what might change. Your page's underlying identity—called the Page ID—stays exactly the same. This means all your followers, likes, posts, and engagement history remain attached to your page. People who have followed your page will continue to follow it even after you change the name, and they'll automatically see your new name in their feed and notifications.

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However, there are some elements that may be affected or that you might want to update yourself. Your profile picture and cover photo will remain the same unless you choose to change them. If your old name was incorporated into your profile picture or cover photo (for example, if the text said your old business name), you might want to update these images to reflect your new name. This helps maintain visual consistency across your page.

Your page URL might change depending on your specific situation. If your page URL was based on your page name (rather than a custom URL), changing your name could result in a new URL being generated. However, the old URL will usually redirect to your new one for a period of time, so any links people shared will still work. If you've set up a custom URL for your page, that custom URL typically remains the same regardless of your name change.

Posts, photos, and comments from your followers will remain intact. The engagement history of your page—including likes, shares, and comments on old posts—doesn't disappear. However, any mentions of your old page name in comments or posts will still show your old name in those specific instances, as Facebook doesn't automatically update historical mentions.

You may want to create a new post announcing your name change to your followers, explaining why you made the change and confirming that it's still the same page they've been following. This helps prevent confusion and gives you a chance to explain your rebrand or update directly to your audience.

Takeaway: Your page's history and followers remain intact after a name change, but consider updating your visual branding and notifying your audience about the change.

Preparing Your Page Before and After a Name Change

Before you change your page name, there are several things you should do to prepare and ensure a smooth transition. First, take a moment to verify that the name you want is actually available and that it complies with Facebook's naming rules. While Facebook won't let you use a name that's already taken or that violates their guidelines, it's good to think through this before starting the process. Consider how the name will look in search results, in notifications, and on mobile devices where space is limited.

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If your new page name is quite different from your old one, you should plan how to communicate this change to your audience. Create a post or story that announces the change and explains the reason behind it, whether it's