Avis Preferred Plus represents one tier within Avis's customer loyalty system, sitting above the base Preferred membership level. This guide walks through what the membership tier includes, how it differs from other Avis programs, and what cardholders should know about how the program operates. The Preferred Plus level is designed for customers who rent from Avis regularly enough to warrant enhanced perks, though it's not the highest tier available within Avis's loyalty offerings.
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The membership structure works on a points-based system where renters accumulate points with each rental transaction. These points can later be redeemed for vehicle upgrades, rental discounts, or other rewards. The Preferred Plus tier sits in the middle of Avis's rewards hierarchy, meaning cardholders get more benefits than standard members but may not receive everything that top-tier members receive. Understanding where Preferred Plus falls within this structure helps renters make informed decisions about whether the level of benefits matches their rental patterns and needs.
Avis ties the Preferred Plus membership directly to a credit card product. This means the cardholder must carry and use the Avis Preferred Plus credit card to access the full range of benefits associated with the membership level. The card functions as both a payment method and a membership identifier. When you rent through Avis and present the card, the rental company's system recognizes your membership status and applies the corresponding perks to that transaction.
One key element of the program structure involves how rental transactions are tracked and recorded. Every time a cardholder uses their Avis Preferred Plus card for a rental, the system logs that rental for points accumulation and loyalty tracking. This creates a digital record that Avis uses to monitor membership tier status, apply any tier-specific discounts, and track progress toward potential upgrades or promotions within the loyalty program.
Practical takeaway: Before committing to the Avis Preferred Plus card, calculate your expected annual rentals. If you rent fewer than 4-5 times per year, the membership benefits may not outweigh any annual fees or card maintenance costs associated with keeping the card active.
The Preferred Plus card comes with specific conveniences at the rental counter that are designed to speed up the rental process. One significant benefit is the ability to skip the standard rental line at many Avis locations. Instead, Preferred Plus cardholders can proceed directly to a dedicated counter or kiosk, reducing wait times significantly. This feature proves especially valuable at busy travel times like holidays, weekends, or peak travel seasons when the main rental counter may have long queues.
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Vehicle preference selection is another counter-level benefit. While Preferred Plus members don't receive a blanket guarantee of specific vehicle types, the program does allow cardholders to indicate preferred vehicle classes or features. Avis rental agents take these preferences into account when assigning vehicles, all things being equal. This means if you typically prefer mid-size sedans over compact cars, or SUVs over economy models, you can note this preference, and the rental staff will attempt to honor it when inventory allows.
The Avis Preferred Plus program also includes name-based reservations tied to the card. When you make a reservation using your Preferred Plus account, your name and membership status are attached to that reservation in Avis's system. This creates a smoother pickup experience because the rental agent can pull up your profile, see your stored information, and reduce the amount of paperwork or data entry required at the counter. Many renters report that this reduces checkout time from 10-15 minutes to just a few minutes.
Some Avis locations also offer mobile check-in and checkout options for Preferred Plus members, though availability varies by location and vehicle availability. This feature lets cardholders begin the rental process on their phone before arriving at the counter, further streamlining the physical rental experience. However, this option is not available at every Avis location, so checking with your specific rental location in advance is worthwhile.
Practical takeaway: When making an Avis reservation online or by phone, explicitly mention your Preferred Plus membership and note any vehicle preferences you have. This information goes into your reservation and gives the rental staff clear guidance about what to pull for you, reducing back-and-forth conversation at pickup.
The points system within Avis Preferred Plus functions on a straightforward earning model: you accumulate a set number of points per rental transaction, with the exact amount typically based on the rental duration and vehicle class rented. A one-day economy car rental might earn fewer points than a week-long SUV rental. This tiered approach means that your points accumulation rate depends partly on your rental behavior—more frequent renters or those booking longer rental periods will see points grow faster.
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Points can be redeemed through several channels. The most common redemption option is using points toward rental discounts on future Avis bookings. For example, if you accumulate 5,000 points, you might be able to apply that toward a discount on your next rental—perhaps $25 or $50 off, depending on the program's redemption rates at that particular time. Redemption rates can change periodically, so the value of your points may vary depending on when you choose to redeem them.
Another major redemption pathway involves vehicle upgrades. Instead of redeeming points for a dollar discount, Preferred Plus members can often use accumulated points to move up to a better vehicle class at no extra charge. For instance, if you booked an economy car but have enough points, you could upgrade to a mid-size sedan or compact SUV instead. This upgrade option appeals to many renters because it provides tangible travel comfort without requiring an additional out-of-pocket payment.
The points system also sometimes includes special promotion periods where the redemption rate improves temporarily. During these promotional windows, your points may be worth more than usual, making it an opportune time to redeem if you have accumulated a substantial balance. However, points do not typically expire as long as your account remains active, so you're not pressured to spend them quickly. This structure allows you to accumulate points strategically and use them when they offer maximum value or when they address an actual travel need.
Practical takeaway: Track your points balance monthly through your Avis online account. When you're planning a rental trip several months out, check the current redemption rates and determine whether using points for an upgrade or discount makes sense for that particular rental, or whether holding the points for a future trip might serve you better.
The Avis Preferred Plus card typically includes supplemental rental car insurance benefits as part of the cardholder package. This coverage acts as a secondary insurance layer, meaning it covers damage or loss to a rental vehicle after your personal auto insurance or the rental company's insurance has already been applied. Understanding the structure of this coverage and what it does and doesn't cover is essential before relying on it during a rental.
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Collision damage waiver coverage through the Preferred Plus card typically reimburses the cardholder for collision-related damage to the rental vehicle up to a certain limit. If you rent a car, don't purchase the rental agency's damage waiver, and then have a collision, this card benefit can cover your financial responsibility for the damage. However, this coverage usually only works when you pay for the entire rental using the Avis Preferred Plus card—paying for a portion with the card and another portion with a different payment method may void this protection.
Most cards also include some form of theft coverage, meaning if the rental vehicle is stolen, the cardholder is not held responsible for the vehicle's full value. Like collision coverage, this typically requires that the entire rental be charged to the Preferred Plus card. Additionally, coverage usually applies only to rentals within the United States and certain nearby regions; international rentals may have different or limited coverage through the card.
The insurance coverage provided by the card contains important exclusions and limitations. Coverage typically does not apply to damage from off-road driving, racing, reckless driving, or violation of rental agreement terms. Additionally, certain vehicle types—such as exotic cars, luxury vehicles above a certain price threshold, or commercial vehicles—may not be covered. Rental agreement violations like unauthorized drivers also typically void coverage. Before relying on the card's insurance during a rental, review the specific terms provided by your card issuer or request a summary of what is and isn't covered for your particular rental situation.
Practical takeaway: Obtain a copy of your Avis
This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.